Your company is experiencing decline in business because of…

Your company is experiencing decline in business because of competition. Your manager thinks they may be able to turn the company around if they can get help from an IT professional on E-Commerce and Mobile Technologies. Assume your company is a traditional retail entity similar to Sears, Macy’s or K-Mart, suggest ways your company can use E-Commerce and Mobile Technologies to increase its visibility and sales. In your discussion, explain what is E-Commerce and Mobile Technology. APA format with proper references,300 words

Title: Leveraging E-Commerce and Mobile Technologies to Enhance Visibility and Sales: A Solution for Traditional Retail Entities


In today’s highly competitive business landscape, traditional retail entities such as Sears, Macy’s, and K-Mart face significant challenges due to the emergence of e-commerce and mobile technologies. These technologies have revolutionized the way companies engage and transact with their customers, thereby necessitating adaptation to survive and thrive in the market. This paper aims to discuss the potential benefits of leveraging e-commerce and mobile technologies for traditional retailers looking to increase visibility and sales. Additionally, it will offer a comprehensive understanding of e-commerce and mobile technologies, emphasizing their relevance and potential impact on these entities.

Understanding E-Commerce:

E-commerce, an abbreviation for electronic commerce, refers to the buying and selling of goods and services over the internet. It encompasses a vast range of activities, including online shopping, electronic funds transfer, electronic data interchange, and online auctions. E-commerce platforms offer retailers a unique opportunity to expand their reach beyond physical store locations, enabling them to cater to a global customer base predominantly through a website or mobile application. It allows for greater convenience, customer personalization, and streamlined logistics, thereby enhancing the overall shopping experience for consumers.

Exploring Mobile Technologies:

Mobile technologies encompass the various mobile devices, applications, and infrastructure that enable users to access information, entertainment, and perform transactions while on the go. These technologies include smartphones, tablets, wearable gadgets, and mobile applications. In the context of retail, mobile technology offers retailers the opportunity to engage with customers in a highly personalized and instantaneous manner. Mobile applications can provide features such as personalized recommendations, location-based offers, and seamless shopping experiences, thereby enhancing customer satisfaction and increasing sales potential.

Leveraging E-Commerce and Mobile Technologies:

1. Online Store: Establishing an online store allows traditional retail entities to extend their reach beyond physical store locations. This enables customers to browse and purchase products at their convenience, irrespective of geographical boundaries. Implementing a user-friendly interface, secure payment methods, and efficient order fulfillment processes are essential for seamless customer experiences.

2. Mobile Applications: Developing a mobile application dedicated to the retail brand enhances customer engagement and provides a platform for personalized product recommendations, loyalty rewards, and exclusive offers. Mobile applications can leverage mobile-specific features such as push notifications and location-based services to attract customers and drive in-store foot traffic.

3. Omnichannel Integration: Creating an omnichannel strategy that seamlessly integrates e-commerce platforms, brick-and-mortar stores, and mobile applications allows customers to have a unified shopping experience. This integration enhances customer satisfaction by providing multiple touchpoints and ensuring consistent pricing, promotions, and inventory information across all channels.

4. Social Media: Utilizing popular social media platforms to promote products, engage customers, and gather feedback is an effective way to increase visibility and sales. Retailers can leverage social media channels to run targeted advertising campaigns, engage with influencers, and create viral content to reach a wider audience.

5. Augmented Reality (AR) and Virtual Reality (VR): Implementing AR and VR technologies in e-commerce and mobile applications allows customers to visualize products in real-world scenarios, enhancing their purchase decisions. These technologies create immersive experiences, enabling customers to virtually try on clothing, test furniture in their homes, or simulate the use of products, leading to increased sales conversion rates.


Traditional retail entities must embrace e-commerce and mobile technologies to adapt and remain competitive in today’s market. Leveraging e-commerce platforms, mobile applications, omnichannel integration, social media, and emerging technologies such as AR and VR can significantly enhance their visibility and sales potential. However, it is crucial for these entities to carefully analyze their target audience, market trends, and competition to tailor their strategies effectively. By embracing these technologies, traditional retail entities can transform their operations, offer a superior customer experience, and regain their competitive edge in an increasingly digitalized world.