Research Question: When exploring Pinterest, in what ways a…


The advent of social media platforms has revolutionized the way people interact and share information. One popular platform that has gained significant attention in recent years is Pinterest. Originally introduced as a virtual pinboard for hobbies and interest, Pinterest has evolved into a platform where users can discover and save ideas on various topics such as fashion, home décor, recipes, and parenting. With its growing popularity, it is essential to examine the psychological effects that Pinterest may have on individuals, particularly parents who use the platform. This paper aims to investigate the ways in which parents’ self-esteem may be affected when exploring Pinterest.


Self-esteem refers to the subjective evaluation of one’s worth as a person, encompassing thoughts, feelings, and beliefs about one’s abilities, achievements, and overall value (Baumeister, 1993). It plays a crucial role in individuals’ psychological well-being and can influence various aspects of life, including relationships, performance, and decision-making (Orth, Robins, & Widaman, 2012). Parenting, in particular, is a domain where self-esteem can significantly impact an individual’s confidence and efficacy.

Pinterest, as a social media platform, presents a unique environment that can influence users’ self-esteem. Research has shown that engagement on social media can both positively and negatively affect self-esteem (Vogel et al., 2014; Krasnova et al., 2015). On one hand, social media can provide opportunities for social comparison and validation, leading to enhanced feelings of self-worth and connectedness. On the other hand, it can also expose individuals to unrealistic standards and create a sense of inadequacy when comparing oneself to others (Fardouly et al., 2015).

The Influence of Pinterest on Parents’ Self-Esteem:

Parenthood is a significant life transition that often comes with feelings of pressure and the need to meet societal expectations. Pinterest, with its vast array of content related to parenting, can be both a valuable resource and a potential source of stress. Exploring the platform may expose parents to idealized portrayals of parenting, perfect families, and flawless homes. This exposure can lead to feelings of inadequacy if parents perceive themselves as falling short of the idealized standards depicted on Pinterest.

Pinterest’s emphasis on perfection and the pressure to conform to societal beauty standards may also negatively impact parents’ self-esteem. Images of picture-perfect nurseries, elaborate birthday parties, and elaborate meals can create unrealistic expectations for parents. When they compare their own efforts to these idealized images, they may feel that their own parenting achievements are insignificant or inadequate, leading to a decline in self-esteem.

Moreover, Pinterest’s focus on crafting and do-it-yourself (DIY) projects can also influence parents’ self-esteem. The platform often showcases impressive DIY projects and artistic creations that may make parents feel inadequate if they are not skilled in those areas. Parents who perceive themselves as less creative or talented may experience self-doubt or a sense of failure when comparing their own abilities to the highly curated content on Pinterest.

While previous research has explored the impact of social media on self-esteem, few studies have specifically examined the influence of Pinterest on parents’ self-esteem. Understanding this influence is crucial as parents form a significant demographic on the platform and are likely to be vulnerable to the potential negative effects. By examining the ways in which Pinterest affects parents’ self-esteem, this study aims to contribute to the existing literature on the psychological effects of social media and provide insights into promoting positive self-esteem among parents.


To investigate the research question, this study will utilize a mixed-methods approach. The quantitative component will involve a survey of parents who use Pinterest to explore their self-esteem and perceptions of the platform’s influence. The survey will utilize established scales such as the Rosenberg Self-Esteem Scale (Rosenberg, 1965) to measure self-esteem levels. It will also include questions that assess parents’ engagement with Pinterest, their perceptions of idealized representations on the platform, and any negative emotional experiences related to self-esteem.

The qualitative component of the study will involve semi-structured interviews with a subset of survey respondents to gain deeper insights into their experiences. Interviews will explore themes related to self-esteem, social comparison, idealized portrayals, and parenting pressures. The data from the surveys and interviews will be analyzed using both quantitative and qualitative techniques to provide comprehensive insights into the research question.


Understanding the potential effects of Pinterest on parents’ self-esteem is crucial in today’s digital age. By examining the influence of Pinterest on parents’ self-esteem, this study aims to contribute to the existing body of literature on the psychological effects of social media. The findings from this study may help individuals, particularly parents, in developing strategies to mitigate the negative impacts of social media and foster positive self-esteem in the context of parenting.