Identify an organization that is using at least one online…

Identify an organization that is using at least one online search  technology. You may use an organization you know from your personal  experience or one that you discover while doing research. Briefly  describe the organization, and then answer the following questions: Your well-written report should be 4-5 pages in length, not  including the cover and reference pages. Use  APA style guidelines, citing at least  two references, as appropriate. Review the grading rubric to see how you  will be graded for this assignment.

Organization: Google Inc.

Google Inc. is a multinational technology company that specializes in Internet-related services and products. It was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in 1998. The company’s main headquarters is located in Mountain View, California.

Google is widely recognized as the most prominent and influential search engine in the world. It has developed numerous online search technologies that have revolutionized the way people find information on the internet. One of the most well-known search technologies developed by Google is its PageRank algorithm, which determines the relevance of web pages based on the number and quality of links pointing to them.

Google’s search engine is a complex software system that constantly crawls and indexes web pages from all over the internet. It uses a combination of algorithms, machine learning, and human evaluators to rank and display search results based on their relevancy to the user’s query. The search engine takes into account various factors such as keyword relevance, page quality, user behavior, and geographical location to provide the most accurate and useful results for each search query.

In addition to its traditional web search engine, Google offers a wide range of specialized search technologies that cater to specific types of information. Some of these include Google Images for searching and sorting through images, Google News for searching news articles from various sources, Google Scholar for searching academic resources and scholarly literature, and Google Maps for searching and navigating geographical locations.

Google’s search technologies are not only limited to its own platform but also extend to other products and services offered by the company. For instance, Google Search is integrated into Google’s web browser, Chrome, allowing users to perform searches directly from the browser’s address bar. Google Assistant, the company’s virtual assistant, also leverages Google’s search technologies to answer user queries and provide relevant information.

Furthermore, Google provides search advertising services through its Google Ads platform, allowing businesses to promote their products and services in the search engine’s results pages. This advertising model is based on a pay-per-click system, where advertisers only pay when users click on their ads.

Overall, Google’s online search technologies have played a major role in shaping the way people access and retrieve information on the internet. Its advanced algorithms and vast index of web pages have made it the go-to search engine for millions of people worldwide. Google continues to innovate and refine its search technologies to provide users with the most relevant and accurate search results possible.