Answer the following questions. Identify each questions by c…

Chapter 1

1. What is the main goal of this research study?
The main goal of this research study is to investigate the impact of social media on consumer behavior in the context of online shopping.

2. What is the research hypothesis?
The research hypothesis is that consumers who are exposed to social media advertisements will have a higher intention to purchase online compared to those who are not exposed to social media advertisements.

Chapter 2

1. What is the theoretical framework used in this study?
The theoretical framework used in this study is the Theory of Planned Behavior (TPB). This theory posits that an individual’s attitudes, subjective norms, and perceived behavioral control influence their intention to engage in a particular behavior.

2. What are the independent variables in this study?
The independent variables in this study are exposure to social media advertisements and attitudes towards online shopping.

Chapter 3

1. What is the sampling method used in this study?
The sampling method used in this study is convenience sampling. Participants were recruited from various online platforms such as social media websites and online shopping forums.

2. How many participants were included in the study?
A total of 500 participants were included in the study.

Chapter 4

1. What data collection method was used in this study?
The data collection method used in this study was a self-administered online survey. Participants were asked to complete a questionnaire that included items related to their exposure to social media advertisements, attitudes towards online shopping, and intention to purchase online.

2. How was reliability assessed for the measurement scales used in the study?
Reliability of the measurement scales was assessed using Cronbach’s alpha coefficient. This coefficient provides a measure of internal consistency, indicating how closely related the items within each scale are. A Cronbach’s alpha coefficient greater than 0.7 is generally considered acceptable for a reliable measurement scale.

Chapter 5

1. What statistical analysis was performed to test the research hypothesis?
The research hypothesis was tested using a t-test for independent samples. This statistical analysis compares the mean intention to purchase online between two groups: those exposed to social media advertisements and those not exposed to social media advertisements.

2. What were the results of the statistical analysis?
The results of the statistical analysis showed that participants who were exposed to social media advertisements had a significantly higher intention to purchase online compared to those who were not exposed to social media advertisements (p < 0.05). In conclusion, this research study focused on the impact of social media on consumer behavior in the context of online shopping. The results of the study supported the research hypothesis, indicating that consumers who are exposed to social media advertisements have a higher intention to purchase online. The theoretical framework of the study was the Theory of Planned Behavior, which posits that attitudes, subjective norms, and perceived behavioral control influence consumer intention. Convenience sampling was used to recruit participants, and data was collected through a self-administered online survey. The reliability of the measurement scales used in the study was assessed using Cronbach's alpha coefficient. The research hypothesis was tested using a t-test for independent samples, and the results showed that exposure to social media advertisements significantly influences consumer intention to purchase online. These findings contribute to the existing body of knowledge on social media marketing and provide insights for practitioners in the e-commerce industry. Further research could explore the effects of different types of social media advertisements and investigate the moderating factors that may influence the relationship between social media exposure and consumer behavior.